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Client: John Sullivan. Words Like a Charm.

Client Description: From John's site: My name is John F.J. Sullivan. I began my professional writing career the day I graduated high school and have worked as a reporter, columnist and editor in one fashion or another since that time, except for college and brief forays into juvenile social work and high-tech public relations. Words Like A Charm is my catch-all writing and editing business.

Client Needs: John has a front facing career that needs a strong identity. He wants a logo that shows both his Irish wisdom and his love for writing.

Typeface: CarbonType